Advertisement and marketing of all classes of medical devices must be adequate, factual and not mislead the end-consumer, as well as be in concordance with the manufacturers stated purpose.
The rules on advertising of medical devices are found in Executive Order no. 1155 of 22 October 2014 on Advertising, etc. of Medical Devices (the Advertising Order).
Advertising of medical devices means any form of door-to-door information, canvassing activity or inducement designed to promote the prescription, supply, sale or use of medical devices, cf. section 1(2) of the Advertising Order. In the guideline below, further information on scope of the rule can be found.
Not every piece of information about medical devices is covered by the rules on advertising of medical devices. In the guidelines below there are given several examples of information that is not advertising and thus not governed by the rules of the Executive Order on Advertising of Medical Devices.
Guideline on Advertising, etc. of Medical Devices
